The ASUS ROG MAXIMUS Z690 HERO LGA1700 ATX Motherboard is a high-end motherboard designed for gamers and content creators. Packed with features that cater to the needs of power users, this motherboard offers excellent performance and expandability.

Starting with its form factor, this ATX motherboard measures 12 x 9.6 inches and comes with an Intel Z690 chipset and an LGA 1700 socket. It has four dual-channel DDR5 RAM slots that support up to 128GB of memory. In terms of storage, the ASUS ROG MAXIMUS Z690 HERO comes with six SATA III ports, three M.2 slots, and two DIMM.2 slots for additional storage options.

The motherboard offers excellent support for graphics cards, with two PCIe 5.0 x16 slots and one PCIe 4.0 x16 slot. The dual PCIe 5.0 x16 slots can run at x16 or x8/x8 speeds, while the PCIe 4.0 x16 slot can run at x4 speeds. This means that the ASUS ROG MAXIMUS Z690 HERO can support multiple GPUs for tasks like gaming and rendering.

Additionally, this motherboard features Wi-Fi 6E and Bluetooth 5.2 connectivity, offering fast and reliable wireless connectivity. It also has two Thunderbolt 4 ports for high-speed data transfer and charging capabilities. In terms of USB connectivity, it has USB 3.2 Gen 1, Gen 2, and Gen 2x2 ports for connecting all kinds of peripherals.

The ASUS ROG MAXIMUS Z690 HERO provides excellent performance and is easy to use. Its advanced BIOS features allow users to customize various parameters like fan speeds and overclocking options. The motherboard also features RGB lighting and plenty of customization options, allowing for personalization to match any build.

When it comes to downsides, the ASUS ROG MAXIMUS Z690 HERO's price might be a limitation for some users who are looking for a more budget-friendly option. Also, its LGA 1700 socket is not compatible with previous-generation CPUs, so users will have to invest in an Intel Alder Lake CPU to take advantage of its features.

In conclusion, the ASUS ROG MAXIMUS Z690 HERO LGA1700 ATX Motherboard is an excellent choice for power users looking to build a high-end gaming or content creation PC. It offers excellent connectivity, expandability, and performance features and is packed with advanced customization options. While it is relatively expensive, the features it offers more than justify the price. Overall, this motherboard is a highly recommended choice for enthusiasts, gamers, and content creators who want the best that technology has to offer.